Retail & Ecommerce

Digital Marketing & PR

Digital Marketing & PR Case Study

Client

Startup Client

Location

2014 Las Vegas, NV

Project Brief

In 2014, BRAND began a partnership with an intrepid retail CPG start-up in a new, highly regulated industry. We created every aspect of the brand from the ground up: its name and identity, packaging and promotions, robust e-commerce website and SEO program, merchandise lines, store designs, customer experience and much more.

Unfortunately, we can’t tell you who the client is. It’s complicated. But we can tell you that the results we’ve achieved, especially with our Digital Marketing and PR services, have positioned this brand as one of the most recognized and respected in its industry. And it’s poised for massive, nationwide growth. Take a look.

Rebranding Case Study

Client

Television City

Location

2020 Las Vegas, NV

Rebranding Television

Revitalized its look and feel, provided a major lift in on-site and on-property conversions and gave it a sharp, new competitive edge.

Project Brief

Television City Las Vegas is a state-of-the-art market research and data collection company located inside the MGM Grand hotel and casino on the Las Vegas Strip. It tests TV shows, movies, advertising and other products for global brands, using diverse audiences made up of MGM guests and visitors from across the country. It’s also an iconic Las Vegas attraction that offers a unique entertainment and educational experience to thousands of participants each year.

TVC needed new branding that would stand out from other MGM attractions, as well as new messaging that appeals to both potential market research clients and participants alike.

Public Relations

The client’s use of advertising to explode brand awareness, promote name recognition and jumpstart engagement has been limited to niche market consumer publications and ad networks.

So, we’ve created PR strategies and tactics that tell the brand’s story, document its achievements and position its leaders as industry subject matter experts via earned media.

Our ongoing campaigns have captured the interest of mainstream and niche media outlets and their audiences across the nation and around the world. They have helped establish and distinguish the brand as a bona fide, authoritative leader in a rapidly evolving marketplace.

2.61B+

Total Impressions To Date

$16.5M

Total Ad Value To Date

654%

Return On Investment

Rebranding

After more than 20 years, TVC’s new branding needed to rejuvenate its presence in the marketplace and reinforce its world-class reputation.

It also had to out-Vegas its high-profile neighbors also competing for the time and attention of MGM guests and visitors. And it needed to engage and compel these potential market research participants to choose this completely unique Las Vegas entertainment experience.