PR and Media Services
PR and Media Services
Creating credibility, engagement, influence and trust.
Creating credibility, engagement, influence and trust.
Our public relations and media services build strong public & media relationships
Media
Relations
Reputation
Management
Crisis
Management
Brand
Activations
Our public relations and media services build strong public & media relationships
Media
Relations
Reputation
Management
Crisis
Management
Brand
Activations
Every business can benefit from increased brand visibility and the timely release of critical information when and where it creates the greatest positive impact. An effective public and media relations strategy can generate massive brand awareness and attract the right kind of attention to new products, services and business developments though “earned media” instead of paid advertising.
Our PR/MR team creates your unique market communications plan and conducts ongoing outreach to key media outlets and important community organizations to ensure your stories are being told to the targeted audiences that need to hear them.
Managing PR/MR Results
Every public relations campaign should be built on specific, measurable goals, such as:
Key Performance Indicators
Conversions
Increase conversions by X% in Q2
Social Media Engagement
Increase social media engagement, shares and mentions from X to Y over three months
Website Traffic
Increase website traffic from X visits to Y visits per month
Total Media Visibility
Increase total media visibility from X mentions to Y mentions in targeted publications over six months
Data should include measurable Key Performance Indicators (KPIs) that quantify campaign progress and help you optimize individual components to improve overall results. Monitoring, measuring and analyzing KPIs also shows you how your PR/MR investment is working to support and achieve your business goals.
All BRAND PR/MR campaigns
measure these “must have” KPIs
All BRAND PR/MR campaigns measure these “must have” KPIs
Active Coverage
The total number of media stories and mentions attributed to your campaign over a specific time range
Reach
The total viewership of the publications and websites that feature your media coverage
Sentiment
The positive and negative tone of all media coverage mentioning your business compared to your competitors
Share of Voice
The percentage of media coverage your brand, products, key executives, etc. commands compared to your competitors
Value
The total publicity value of your coverage in earned media compared to the advertising value of equivalent coverage in paid media
Location
The volume of coverage in specific geographic areas among targeted audiences and key demographics
Quality
How prominently your business, products or people are featured in editorial or social media content
Influence
How much your messages are reaching and resonating with targeted audiences, especially key influencers
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Industries We Serve
Where we combine intelligence, insight and expertise to grow local, regional, national and global brands.
Financial Consulting
Hospitality & Travel
Government
Technology & Entertainment
Ecommerce
Retail
Real Estate
Health & Medical
Non-Profits
Philanthropy
Attorney & Law Offices
Well-Funded Startups
Financial Consulting
Hospitality & Travel
Government
Real Estate
Technology & Entertainment
Ecommerce
Retail
Health & Medical
Attorney & Law Offices
Well-Funded Startups
Philanthropy
Non-Profits
Marketing Partners
Marketing Partners
Client Journey
Client Journey
01
Discover
02
Strategize
03
Realize
04
Execute
05
Optimize
06
Grow
01 Discover
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
02 Strategize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
03 Realize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
04 Execute
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
05 Optimize
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
06 Grow
We begin every client relationship by learning as much as possible about you and your business. Your history, vision, values and culture, as well as your products, services, markets, consumers, competition and long-term, bottom-line objectives.
FAQ
What is public relations?
Public relations is an ongoing strategic effort to engage, inform, educate and positively influence the various “publics” your organization needs to relate to. These can include any audience you want to build a productive, mutually beneficial trust relationship with, such as:
- Your prospects and customers, donors and supporters
- The community or communities you belong to
- Your industry
- The financial markets
- Government leaders, departments, agencies and lobbies
- The Media and key audience influencers
- The general public and more
PR services have two key strategic objectives:
- To constantly reinforce, enhance and protect the good reputation of your organization and your brand
- To manage and optimize the positive public perception of your brand, products and services, to change negative opinions and behaviors, and inspire genuine advocacy
What is media relations?
Media relations is an array of communication strategies and tactics designed to persuade a targeted group of media outlets or other key influencers to publish your messages and tell your stories to benefit both their audiences and your organization. This is a major arm of public relations and is a pivotal ancillary service.
MR focuses on building strong relationships with the key reporters, editors and influencers who decide if your messages and stories are newsworthy, timely, compelling and most of all relevant to their viewers, readers and listeners.
What is the difference between public relations and advertising?
Advertising places paid promotional messages on various media outlets, web and social sites, print publications and more. These ads are completely separated from the programming and content offered by the outlet, site or publication.
Public relations integrates your message into the programming and content. Your story is the story. And because it’s told by an authoritative, third party that is trusted by its audience, it has far more credibility and, potentially, more impact than an ad.
The media pay for developing their programming and content by selling advertising and subscriptions. So, when a media outlet deems your story is “newsworthy” and chooses to share it with its audience, there is no cost to you. That’s why PR is considered “earned media” and advertising is “paid media.”
What is the value of public relations?
PR communicates your important information, initiatives, achievements and good works to your prospects, customers, industry and other key constituencies. It establishes, reinforcers and increases brand awareness, credibility and trust.
It can clearly differentiate your brand from competitors and create a lasting preference for your brand in the marketplace. Public relations can enhance your reputation and protect you in times of crisis.
One positive story from a trusted, well read, authoritative, third-party source can validate your company, brand, products and services in ways that advertising and marketing cannot.
Some say this kind of story has a value of approximately four to five times the cost of an ad placement of similar size and location on the same media outlet. We say the right story in the right place at the right time is invaluable. This is why we advocate all businesses that can leverage public relations services, do so.
How do I know my public relation initiatives are working?
Much like SEO, public relations is a marathon, not a sprint. That’s because building a solid strategic foundation that supports your PR initiatives takes time.
Building productive trust relationships with reporters and editors who decide whether your stories are newsworthy takes time. Building your brand’s credibility and reputation in your industry and marketplace, the financial markets and government takes time.
But once a proper foundation is in place, the right messages, stories, strategies and tactics should start generating significant, measurable results. And we deliver regular performance reports that analyze and quantify a broad range of KPIs across your public relation efforts, including:
- Total mentions in all targeted media
- Potential reach
- Coverage by media type
- Coverage by geographic location
- Overall impressions
- Share of voice
- Share of sentiment
- Publicity value
- Equivalent advertising value, and more
Perhaps most importantly, you’ll know how many people are being referred to your web and social sites in response to your earned media exposure.
The top driver of brand purchases and conversions is referrals from a trusted source. We make sure your messages and stories (from all your public relations endeavors) appear in the media your consumers and constituents trust the most.