Residential Real Estate
Brand Launch Case Study
Coach Crete’s Home Team
2021 Las Vegas, NV
With more than 40 years of experience in the southern Nevada real estate game, Dave “Coach” Crete and his wife and business partner Aylin are creating a real estate revolution. A new, patent-pending listing program that solves some of the biggest problems facing home sellers and buyers.
They chose us to create Coach Crete’s Home Team brand. The brand launch required an integrated marketing and communications campaign that would rapidly establish and grow awareness of the company and its Home Field Advantage listing program in the super-competitive Las Vegas real estate market. Especially in the Hispanic community.
Rebranding Case Study
2020 Las Vegas, NV
Revitalized its look and feel, provided a major lift in on-site and on-property conversions and gave it a sharp, new competitive edge.
Television City Las Vegas is a state-of-the-art market research and data collection company located inside the MGM Grand hotel and casino on the Las Vegas Strip. It tests TV shows, movies, advertising and other products for global brands, using diverse audiences made up of MGM guests and visitors from across the country. It’s also an iconic Las Vegas attraction that offers a unique entertainment and educational experience to thousands of participants each year.
TVC needed new branding that would stand out from other MGM attractions, as well as new messaging that appeals to both potential market research clients and participants alike.